6 Tips To Create A Killer Social Media Marketing Strategy
1 Make A Plan
2 Identify Your Buyer Personas
A buyer persona is a detailed description of your target audience. When you develop your buyer personas, include gender, marital status, interests, income, age and problems they have that your product or service can help. This is an invaluable step in developing a marketing strategy. To create effective marketing, you have to know who you are marketing to. If you are selling high end furniture, a single, unemployed, 23 year old man is probably not the type of person that you would market to.
3 Use Your Brand Image Consistently
It may be easy to have your brand identity lost with all the different social media platforms available. While strategies may vary between platforms (for example, Pinterest relies on great visuals, Facebook requires more content), it is important to ensure that the “voice” of your business stays the same. Use your brand colors on every social media platform, utilize the same tone in your writing and further, apply the same filters on your visual posts. You get the idea.
I’m sorry, I know. Who has time? But this is an essential tool to keep your business relevant and also to build trust from consumer. You want them to know you are on top of emerging trends in your industry. Always offer valuable and interesting information to your followers.
5 Assess Your Efforts With Analytics
How else would you know what works? Make note of the visuals and content that spark the most customer engagement. Stick with the strategies that work, drop the ones that don’t.
6 Check On Your Competitors
Now, this sounds icky, but, you can get valuable information from them that you can use in your campaigns. If you find your competitors is running a success campaign, there’s no shame in using this as a foundation for you to build a better campaign for your business.