Case Study: 4Walls Interior Design
How 4Walls Interior Design Increased Daily Engagement by 84%
Summary
4Walls Interior Design is based in Philadelphia, Pennsylvania. The company primarily focuses the interior design of residential, hospitality, and restaurant space.
Problem
4Walls was looking for a way to promote their business using Instagram. The primary goals were to create awareness of the business and showcase their design style. 4Walls wanted KJS to capture style and personality of the brand through Instagram branding and marketing.
Context
In April of 2018, 4Walls contracted KJS to fully manage their Instagram account, and build awareness of their brand without the use of paid advertising.
Solution
Using a customized hashtag strategy combined with unique content and captivating captions that accurately depicted the style and personality of the brand, KJS created interest from potential clients and referrals to the business.
Tactics
In order to focus on organic Instagram growth, KJS identified the target audience, created and implemented a custom hashtag strategy, actively engaged with their audience to create authentic connections, used geo-targeting tactics to attract a local audience, and strategically reshared relevant content.
Returns
84% increase in daily engagement rate
70% increase in follower count
83% increase in Instagram follow rate
