Meta Advertising Success: Bringing Classical Music to New Audiences
How KJS Digital Marketing’s Strategic Meta Ad Campaign Doubled Audience Reach and Created New Revenue Streams
Executive Summary
A prestigious and historical classical live music organization partnered with us to help transition their traditional music business model into a hybrid digital-physical experience, expanding their revenue streams and market reach. Through strategic digital marketing, we helped them achieve a dual-revenue model by monetizing both live performances and digital content while significantly reducing customer acquisition costs.
The Challenge
Our client, a renowned classical music organization, came to us with concerns that resonated with many traditional arts organizations:
Digital Disruption: Their traditional audience was increasingly demanding digital access, but they weren’t equipped to deliver it.
Revenue Pressure: Traditional revenue streams were under pressure, and they needed new growth channels without compromising their premium brand position.
Audience Evolution: They needed to attract younger audiences while retaining their core demographic.
The Solution
The Challenge
We developed a hands-on, customized approach:
Created two targeted Meta campaigns:
- Live concert series promotion focusing on local audiences
- Video-on-demand campaign targeting digital music enthusiasts
Implemented strategic audience targeting:
- Built custom audiences based on classical music interests
- Developed lookalike audiences from existing customer base
- Created location-based targeting for live events
Optimized ad creative and messaging:
- A/B tested video content and ad copy
- Refined messaging based on real-time performance data
- Adjusted targeting parameters for maximum efficiency
The Results
Video-On-Demand Campaign:
- 153,353 qualified prospects reached
- 16,238 clicks to website
- 6.28% click-through rate
- $0.10 cost per click
- 15,102 video views
Live Concert Campaign:
- 76,799 local audience members reached
- 7,125 clicks to ticket sales
- 11.36% click-through rate
- $0.06 cost per click
- 34,017 video views
Key Wins
- Generated 23,363 direct sales opportunities
- Achieved 85% lower cost per acquisition than industry average
- Maintained premium brand positioning while expanding reach
- Created new digital audience base for future campaigns
