How We Increased the Facebook Reach for Nektar Wine Bar to 150,000

Summary
Nektar is a wine, beer, and whiskey bar located in the heart of New Hope, Pennsylvania. This intimate bar provides a great place to enjoy a bite to eat before or after a show. Their chef creates wonderful plates using products from locally sourced products sourced farms and suppliers. Nektar’s selection of small plates, sandwiches, salads, charcuterie meats, artisanal cheeses, and desserts are perfect for just about any time of day.

Problem
KJS Digital Marketing was brought on to increase brand awareness of their new wine and food selections. The goal behind the social media strategy was to bring new customers and clients to the restaurant, particularly those with an interest in learning more about wine and whiskey, and paint the space as a casual and non-judgmental atmosphere.

Context
In June of 2019, Nektar Wine Bar contracted KJS to fully manage their Instagram and Facebook accounts to build awareness of their brand and implement a weekly newsletter to update their client base about upcoming events and specials. KJS also managed reviews and feedback from Google, TripAdvisor, and Yelp.

Solution
Used high-quality photography, graphics, and creative content to create a new feel for the restaurant that would appeal to a crowd interested in trying high-quality wines and whiskeys.

Tactics

Returns

Within one quarter, their Instagram follower growth rate increased by 8%, and their average engagement rate increased 5.4% (compared to an average 1.6% industry engagement rate). Their account received 60,000 post impressions, and reached 34,000 new viewers. Their Facebook reach also grew to 150,000.