How We Increased The Follower Growth Rate at The Clinton House by 56%

Summary
The Clinton House is a restaurant steeped in history, having first opened its doors all the way back in 1743 in Clinton, New Jersey. For many years, the restaurant has been an institution, serving generation after generation of the same families over the years. Under new ownership, the restaurant has decided to focus on serving only the highest quality food, wine, and whiskey, with generous portion sizes, while maintaining the same welcoming and friendly atmosphere that they are known for.

Problem
KJS Digital Marketing was brought on to increase brand awareness of the newly available food items and expanded wine selection. The goal was to create a more modern and upscale brand voice for the restaurant and increase the customer base.

Context
In April of 2019, The Clinton House contracted KJS to fully manage their Instagram and Facebook accounts to build awareness of their brand, and also to manage reviews + feedback from Open Table, TripAdvisor, and Yelp. KJS also implemented a weekly newsletter for their client base to be kept up to date with events and specials.

Solution
Utilized photography, graphics, and unique content to create a new feel for the restaurant that would appeal to a younger crowd, without alienating the current customer base.

Tactics

Returns

Within one quarter on Instagram, their follower rate growth increased 56% and their engagement rate increased 7.4%. Their account received 1,035 new page likes, and 18,000 impressions.