Case Study: The Ladipo Group

How The Ladipo Group Increased Their LinkedIn Impressions by 7,225% organically, in the span of 6 months

Executive Summary
The Ladipo Group, located in Philadelphia, Pennsylvania, is a Black-owned therapy-group dedicated to the emotional wellness of Black and African-American people and communities. In 2004, The Ladipo Group was founded to increase access to Black therapists and decrease the stigma of mental health treatment. The Ladipo Group offers individual, group, couples, and marriage therapy. The Ladipo Group also hosts culturally relevant workshops, counseling, and consulting to the Black & African-American communities.

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The Challenge

The Ladipo Group needed to increase brand awareness and establish credibility in the mental health sector, particularly among Black and African-American communities. They required a cohesive social media strategy that would create consistent, informative content, generate engagement, and increase their following while maintaining a safe and inclusive space for their target audience.

Tactics

  • KJS Digital Marketing implemented a comprehensive social media management strategy:

  • Created high-quality, inclusive visual content and graphics

  • Engaged with the audience and local community

  • Shared original content showcasing industry expertise

  • Established brand identity and standards across marketing channels

  • Designed organic social media campaigns to build presence

The Results

After six months of implementation:

  • LinkedIn: 292% follower growth, 7,225% increase in impressions
  • Instagram: 20% follower growth, 4,895% increase in impressions
  • Facebook: 3.4% audience growth, 1,928% engagement increase, 1,230% impression growth

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