Non Profit Leader, the Woodhull Foundation Achieves 196% Engagement Increase
A Strategic Social Media Revolution: Amplifying Non-Profit Advocacy Work Through Social Media
Executive Summary
The Woodhull FreedomFoundation partnered with KJS Digital Marketing to amplify their voice and increase engagement across social platforms. Through strategic content management and platform optimization, we achieved significant growth in audience size, engagement, and content reach while maintaining the organization’s authoritative voice.
The Challenge
The organization faced several critical communications challenges:
- Need to expand reach while maintaining thought leadership positioning
- Complex subject matter requiring nuanced communication
- Multiple audience segments across different platforms
- Competitive social media landscape requiring distinctive voice
The Solution
The Solution
We implemented a comprehensive cross-platform strategy including:
- Platform-Specific Content Strategy
- Customized content approach for LinkedIn, Facebook, and Instagram
- Strategic messaging framework for complex topics
- Engagement-optimized posting schedule
- Audience Development
- Targeted growth tactics for each platform
- Community engagement protocols
- Strategic hashtag and keyword implementation
- Performance Optimization
- Real-time engagement monitoring
- Content performance analysis
- Continuous strategy refinement
The Results
LinkedIn Performance
- 196% increase in engagement
- 207% increase in impressions
- 18.1% engagement rate (3x industry average)
- 293% increase in reach
Instagram Impact
- 85.8% increase in engagement
- 7.7% engagement rate (8.7x industry standard)
- Maintained consistent growth above US average
- 24,908 impressions achieved
Facebook Growth
- 50% increase in interactions
- 7% engagement rate (13x industry average)
- 16,182 total impressions
- Stable audience retention
Key Achievements
- Exceeded industry benchmarks across all platforms
- Established thought leadership positioning
- Created scalable engagement framework
- Built sustainable growth model
