Social Media Strategy Consulting

Social Media Strategy Development

It's Time To Get Your Marketing On Social Media Optimized and Organized. We’ll Develop a Social Media Strategy That Reflects Your Brand, Grows Your Business, and Attracts Your Ideal Clients.

Are you tired of wasting time and money on inefficient marketing efforts on social media?

An organized and effective approach to marketing on social media is within your reach.

You’ve spent hours learning more than you wanted to know about best practices on social, researching programs, training your team when all you really want to do is get it done and done right.

You love a good challenge, you’re a CEO after all, but you and your team are stretched thin and STILL not reaching your marketing goals.

Imagine having a strategic plan laid out for you, with step-by-step guidance on how to grow your social accounts and connect with your audience, in under 2 months, so you can focus on your own zone of genius.

You’d feel confident that you and your team have the high-level guidance you need for your marketing plan and know that you’re saving both time and money. Along with a massive influx of new followers and engagement, eager to work with you. The go-to company in your industry.

Leverage the Power of Social Media and Grow Your Business!

We partner with you and take an objective look at your marketing efforts and determine what’s working, what’s not working, and what needs to change. At Karen J Seymour Digital Marketing, we use a five-step process to create the optimal strategy for your business. Your custom Social Media Marketing Strategy will provide you with a clear understanding of how to reach your goals using social media, key performance indicators, and the best methods to maximize your marketing performance.

Step 1: Social Media Audit

We’ll review your current social media efforts on all platforms being used and determine which methods in place are effective and which are not. We’ll also conduct a competitive analysis to determine how your current marketing stacks up, but also where there might be gaps to close.

Step 2: Establish SMART Goals

We’ll establish goals and objectives for your marketing on social media. All too often businesses get stuck on vanity measurements, these are things that have little to no impact on your goals. We will help you identify and set smart social media measurements so that you can proactively measure success or ROI.

Step 3: Understand Your Audience

Using data, our team will define your ideal audience. Truly understanding your current audience and what motivates them is a crucial strategic step in content development: including how to present your content, which channels to focus your efforts on, and what content will resonate with your target audience.

Step 4: Content Marketing Strategy

We will work with you to establish the voice, tone, and position of your brand. This is how you communicate with your audience. To produce the kind of content that will resonate with your customers and build brand loyalty, it is crucial to develop your brand’s voice.

If you (already) have a distinct voice in your brand, we will capture it and ensure that your content voice sounds like your brand.

Step 5: Summary Report/Roadmap

To maximize performance on each platform, we will provide actionable recommendations, including;

  • Best practices
  • Platform-specific recommendations
  • Tools and Apps
  • Internal workflows
  • Success metrics and KPIs
In Addition

  • Receive a roadmap of how to implement your social media marketing strategy over the course of three months. You’ll have an actionable document to move your business forward.

  • Receive 3 hours of implementation support via Zoom calls with Karen to be used within 3 months.

Our custom social media marketing strategies start at $3,000.

Please note we only book 2 clients for this service per quarter & spots typically book out 4-6 weeks or months ahead.

If You’re Ready to Have Your Social Media Marketing Activities Optimized Then This Is The Solution For You!

What Would It Feel Like To…?

  • Have clear and measurable goals for your social media that align with your overall business goals

  • Have a strong, organic brand presence online to attract your ideal audience

  • Plan out your social media posts in advance

  • Create content that addresses your audience’s pain points in your copy

  • Be stress-free about social media and have more time to work on your business

Defining Your Social Media Marketing Strategy

The strategy is the foundation that everyone on your team will use to stay on brand. We’ll work together to develop your brand’s game plan for Instagram and Facebook. This strong strategy will allow everyone to clearly see what your brand stands for and how to present it to the world.

The most important question you should be able to answer is: why would someone want to follow my company on social media? If you, your team or your current followers can’t easily answer this question, then it’s time to get your marketing strategy in order.

From the beginning, Karen understood my vision and we quickly developed an easy-going, working relationship. Her designs were beautiful and reflected the quality of our company. Additionally, Karen suggested new ways to approach my goals and also incorporated my ideas into the marketing plan.

Ready to Make Your Social Media Profitable?

Contact us to get started on your roadmap today!